How To Lose 10kg+ & Keep It Off For Good

Without Extreme Diets Or Living In The Gym

P.S Watch This Video First And If It Resonates Then Keep Reading

Results From The People Inside:

This is for you if

This program is for men who want to lose 10+ kg and keep it off.

  • Have 10–25+ kg to lose
  • Are sick of starting over every year
  • Want fat loss that fits around work, family, and life
  • Don’t want extreme diets or living in the gym
  • Want structure, coaching, and accountability
Who this isn’t for

I’m not here for short-term wins.

My intention is to work with men who want this handled properly & not rushed.

  • If you’re expecting quick fixes or short-term miracles, this isn’t for you
  • If you want extremes, aggressive dieting, or to chase fast results without changing what’s underneath
  • If you’re not prepared to commit to a structured process and take responsibility for your progress

Time to be one of our next Testimonials?

“
Actually Learned How To Diet Properly

I’ll be honest, people around me were skeptical about me paying an Instagram coach
 but this turned out to be one of the best decisions I’ve made. I lost 16 lbs and finally understood how nutrition actually works. Before this I avoided fats because I thought “fat = bad”. Learning macros and proper food sources changed everything and even made me research it myself. I probably would have lost the weight eventually, but nowhere near as fast — and definitely without the strength training and knowledge I have now. I’ve recommended this to everyone I know since starting.

Bobby
“
12.1kg Down + 12cm Off My Waist

Can I just say
 you’ve genuinely transformed my life. I’m 12.1 kilos down and I’ve taken 12cm off my waist.

Libby
“
First Time Under 92kg In Years

I finally dropped under 92kg for the first time in MANY years. Honestly I didn’t expect to see that number again. I’m so happy and proud of myself.

Casper
“
Clothes I Haven’t Worn In Years

I can finally fit into clothes I had packed away years ago. It sounds small but it honestly felt amazing and gave me a massive confidence boost.

Kiz
“
Didn’t Expect The Weight To Drop Like This

I’m surprised to be here losing weight. I was already walking a lot, but once I started watching what I was eating, everything changed. I feel healthy and I feel good — I just didn’t expect the weight loss to hit like this.

Juan
“
Below 100kg After 4 Years

After 4 years of being over 100kg I’ve finally dropped below triple digits. Massive milestone for me.

Rez
“
From XL To Medium

Just a little push and I’ll be into the 70s. I also found out I can fit into a medium — at the start I could only fit an XL, so this is huge. Lightest I’ve been since high school.

Shai
“
Best Shape Since High School

Best shape I’ve been in since high school — and mentally I’m feeling confident and the best I have in a long time.

Ut
“
Gained Lean Muscle While Losing Fat

Holy sh*t
 I didn’t even realise I put on 4 pounds of lean muscle. That’s basically a pound a month while still losing fat. Thank you for challenging me and holding me accountable — genuinely life changing.

Charles
“
Saw 112kg Again For The First Time Since, honestly I can't remember

In just two days I felt good again, stepped on the scale and saw 119.3. The last time I saw that number was 2018. I wanted to share that with you — thanks for the advice, the method, and reminding me it’s all about consistency.

Martin

More Results...

Tyson Transformed His Physiqie, Energy, and Life

 
Before:
Tyson was heavy, had no energy or motivation and couldn’t spend quality time with his daughter.
After:
He lost 3kg, gained 5kg of lean muscle, has energy through the roof, and completely changed his life.

How Ethan Dropped 7kg

 
Before:
Ethan was the heaviest he had ever been, with no energy, low self-esteem, and no sense of direction.
After:
He's now down 6–7kg, while being full of energy, and his self-esteem and confidence are rising again.

Anthony Lost 7kg In His First 4 Weeks

 
Before:
Anthony came in feeling overweight and stuck. He lacked structure and struggled with energy and routine.
After:
Now he feels more energized, mentally clear, and consistent with training and nutrition — reconnecting with family and enjoying life again.

Riley Lost 10kg In 16 Weeks

 
Before:
Riley came in feeling stuck despite a strong training background — he struggled with nutrition and accountability.
After:
He’s gained lean muscle and dropped fat. He now feels more focused and stronger — hitting PBs and staying on track even while on the road.

What You Get Inside The Built by Basics Challenge

This is hands on coaching. You’re guided step by step so there’s no confusion, no guessing, and no wasted effort.

Personal Coaching & Accountability

Guidance + Adjustments

You’ll be supported closely throughout the process so you always know what to do next.

  • Weekly video check Ins
  • Weigh in reviews keep you on track and make sure we are on the right track
  • 1 to 1 setup call
  • Weekly live group Q&A.
  • Direct access to me with ongoing feedback.

Training, Technique & Body Transformation

Train Properly

You’re not just given workouts. You’re taught how to train properly so the body changes faster and stays.

  • Technique and form with video feedback
  • How hard to train and when to pull back
  • Progress safely and effectively
  • Train for fat loss (not just sweat)
  • Build a body that looks and performs better
This builds confidence in the gym not blind guessing.

Nutrition & Real World Eating

Control, Not Restriction

You’ll get a simple plan to get momentum, then you learn how to eat flexibly without losing control.

  • How fat loss actually works
  • How to structure your own meals
  • Eat flexibly without losing control
  • Handle weekends, travel, social events
  • Adjust without panicking or starting over
The goal is control not restriction.

Support & Environment

80+ People Inside

You’re surrounded by like minded people working toward the same goal, so you’re not doing this alone.

  • Accountability beyond check ins
  • Perspective when motivation dips
  • Challenges and setbacks normalised
  • A supportive environment that keeps you engaged
No isolation. No guessing your way through it.

The Timeline?

Same system. Different focus at each stage so results keep moving forward (and stay).

Phase 1
Weeks 1–16

Fast Transformation

  • Fast, safe fat loss with clear structure
  • Visible progress + confidence restored
  • “Start Here” setup + personalised targets
Outcome: Momentum + most of your fat loss handled.
Phase 2
Weeks 16–20

Maintain & Sustain

  • Secure results and remove rebound
  • Increase food without losing progress
  • Stabilise weight + strengthen routines
Outcome: Fat loss feels controlled (not fragile).
Phase 3
Weeks 20–25+

Freedom

  • Step away from tracking and live normally
  • Navigate weekends, travel, social events
  • Self correct without spiralling
Outcome: Results maintained as part of real life.

IMAGINE THIS...

Imagine living in a body you’re genuinely proud of. Energy high. Focus sharp. Strength and discipline built in.

You feel confident and yes, you look incredible.

But the shift doesn’t stop with your body. It carries into how you show up in relationships, as a parent, and in your work.

This is what happens when you commit fully to yourself. And that decision is right in front of you.

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